We help you understand how cities and towns are experienced by residents, visitors and potential residents. We analyze aspects such as quality of life, well-being, accessibility and provision of services. The insights give you insight into the place’s reputation, potential for improvement and the opportunity to further develop your area for increased attractiveness and satisfaction.
Insights about the place's reputation
What?
Place and resident surveys provide important insights into how residents experience the quality of life in cities, towns or other geographical areas. Such surveys also make it possible to examine the reputation of the place and how potential new residents evaluate the place as a possible place to live.
At InFact, we offer tailor-made survey programs that are adapted to the insight needs of your area. Such surveys typically aim to measure aspects such as well-being, safety, infrastructure, job market, housing market, and availability of services and offerings related to e.g. school, health and welfare, nature, culture, sports and leisure activities.
Why?
Through location and resident surveys, municipalities, counties, businesses, developers and other stakeholders can gain insight into residents’ experiences, needs and expectations. In this way, we can identify potential for improvement that can form a data-driven basis for targeted measures. The results can help develop strategies for sustainable growth, improve services for residents and strengthen the reputation of the place, which in turn can increase in-migration and reduce emigration.
Who?
InFact offers location and population surveys aimed at both existing residents and potential new residents from specific areas. The number of participants in such surveys will vary with regard to your insight needs.
If you want representative surveys where the results can be generalized to the entire population in the area in question, as a rule of thumb, approximately 1,000 participants will be sufficient.
The recruitment of participants for the survey can be done through the following channels:
- Via survey panels that we at InFact have access to.
- Via registers of active telephone numbers in your area.
- Via municipalities’ access to residents’ email addresses in Altinn/Digipost systems. This solution will primarily be relevant if the client is itself affiliated with the public sector and has access to such registers.
How does it work
InFact offers a wide range of survey methods for conducting location and citizen surveys. Which method you should choose depends on your insight needs. Our market analytics and social science consultants are helpful in tailoring a methodological approach that suits your needs and preferences.
When it comes to choosing methodological tools, the most important distinction is between quantitative and qualitative methods. These can be used separately or in combination, so that you gain the most comprehensive insight into user experiences.
Quantitative methods
Such methods involve the collection of numerical data. Here, the goal is to analyze the relationship between variables using statistical techniques. By quantifying residents’ views and experiences, these methods provide clear, numerical answers to how different factors influence satisfaction and attractiveness.
At InFact, we offer the following main forms of quantitative methods for conducting location and resident surveys:
- Web surveys (CAWI)
- Telephone surveys (CATI)
Qualitative methods
Qualitative methods involve the collection of qualitative and non-numerical data that forms the basis for in-depth analyses of citizens’ experiences and insights. Such methods are particularly useful when you want to explore complex relationships and understand the underlying causes of different experiences and insights.
At InFact, we offer the following main types of qualitative methods for conducting site and citizen research:
- In-depth interviews
- Focus groups
- Mobile ethnography
All data collection at InFact is carried out in accordance with the ICC/ESOMAR international code of conduct for the practice of market and opinion research. This means, among other things, that all processing of personal data is carried out in accordance with the GDPR.
What do I get?
At InFact, we also offer customization when it comes to report formats. The following report formats are popular among our customers:
Powerpoint report
Here, our analysis team with market analysis and social science expertise will design a report that summarizes results, digs deeper into particularly interesting contexts, and provides input on the way forward based on the insights from the survey. The results are often presented in the form of graphs and tables, accompanied by textual interpretations of this. Such PPT reports are particularly useful if you need to effectively communicate the results to others, either externally or internally in the business. We are also helpful in adapting the report to your visual templates if you wish.
Word/PDF
InFact also offers more comprehensive reports in MS Word or PDF format. Here we design longer written texts according to the desired layout, whether you want market analytical reports or reports that meet the academic format requirements for scientific research reports. The results are typically presented in the form of graphs, tables and statistical measures, as well as longer textual interpretations and discussions of the results of the survey.
Dashboard
If your location and population survey is based on quantitative data collection via telephone or web survey, you can access an analytics dashboard on our InFact Survey platform, where you can explore the survey results yourself. Here, complex datasets can be visualized and made available for easy interpretation. The dashboard provides an intuitive overview of the survey results, with user-friendly features designed for efficient data analysis.
Let's level up your business!
Please contact one of our employees for a non-binding conversation about surveys and insights at survey@infact.no.
