User surveys map how different user groups experience and evaluate physical or digital products. Such surveys provide valuable insight into how existing or potential users experience the interaction with your products.
At InFact, we offer customized survey solutions that are tailored to your insight needs. A user survey will typically measure important aspects such as usability, design, functionality, and how the product meets users’ expectations and needs.
It is essential to develop products that meet the needs of users. By analyzing user feedback, we can help you identify challenges and areas for improvement. This way, your business gets an important insight base to further optimize the user experience. Based on real user insights, your business can adjust its product development strategies, which in turn can help increase customer satisfaction and engagement.
At InFact, we offer user surveys aimed at different target groups. We conduct user surveys both based on your email lists (e.g. from membership or customer registers), and by drawing samples from representative survey panels. Often the latter option will be particularly relevant if you want insight into user experiences in the general population, and not just among your most loyal customers.
The number of participants in such surveys will vary depending on your insight needs. If you want representative surveys where the results can be generalized to the entire population – e.g. nationwide or in your local area – as a rule of thumb, approximately 1,000 participants will be sufficient.
InFact offers a wide range of research methods for conducting user research. Which method you should choose depends on your insight needs. Our market analytics consultants are helpful in tailoring a methodological approach that suits your needs and preferences.
When it comes to choosing methodological tools, the most important distinction is between quantitative and qualitative methods. These can be used separately or in combination, so that you gain the most comprehensive insight into user experiences.
Such methods involve collecting numerical data. The goal here is to analyze the relationship between variables using statistical techniques. By quantifying user experiences, we get clear, numerical answers to how different factors influence such experiences.
At InFact, we offer custom web surveys (CAWI) to map user experiences.
Qualitative methods involve collecting qualitative and non-numerical data that provides a basis for in-depth analyses of how different target groups perceive your products and services. Such methods are especially useful when you want to explore complex relationships and understand the underlying reasons for different user experiences.
At InFact, we offer the following main forms of qualitative methods for mapping user experiences :
Here, our analysis team with market analytics expertise will design a report that summarizes results, digs deeper into particularly interesting statistical relationships, and provides input on the way forward based on the insights from the survey. The results are often presented in the form of graphs and tables, accompanied by textual interpretations of this. Such PPT reports are particularly useful if you need to effectively communicate the results to others, either externally or internally in the business. We are also helpful in adapting the report to your visual templates if you wish.
InFact also offers more comprehensive reports in MS Word or PDF format. Here we design longer written texts according to the desired layout. The results are typically presented in the form of graphs, tables and statistical measures, as well as longer textual interpretations and discussions of the results of the survey.
If your user research is based on quantitative data collection via web survey, you can access an analytics dashboard on our InFact Survey platform, where you can explore the results of your user research yourself. Here, complex data sets can be visualized and made available for easy interpretation. The dashboard provides an intuitive overview of your survey results, with user-friendly features designed for efficient data analysis.
