Political polling is a method of collecting and analyzing information about the population’s attitudes towards political parties, candidates, specific issues and societal issues. Using structured data collection, we can map what different groups of voters think, and how their party preferences have changed over time.
At InFact, we offer tailor-made survey designs that are tailored to your insight needs. In our political polls, we typically map which party respondents would vote for if there were parliamentary or municipal elections tomorrow, and which party they voted for in the previous parliamentary or municipal elections. We also collect information on background variables such as gender, age and geographic location.